Ever wonder exactly what we do for our clients? We get that question frequently and understand that “public relations” can be a pretty vague concept.
Here is a recent example of a successful project:
A few weeks ago, we received a phone call from the superintendent of the Londonderry school district. He expressed frustration that the federal government was going to reclassify his high school cafeteria kitchen as a “food processing plant”, mainly because they had opted out of the national school lunch program.
This was, by all descriptions, a food fight. With their data, we built a message together that explained what was happening, why it was happening, and the consequences in terms of costs to the district if this change was allowed to be made by the federal government.
With a summary in hand, we reached out to local media and the story was picked up by reporters. Not only did the media cover the school board meetings which discussed the problem, but it triggered an editorial in support of the school district, arguing the federal government had no right to punish a school for opting out of the school lunch program.
We also helped craft a letter to the congressional delegation on behalf of Londonderry, to ask for their help for a waiver. Within two weeks the waiver was received and the school could go back to preparing lunches the way they were before without the threat of being classified as a food processing plant.
Using our contacts in politics and in the media, we were able to step in and play a small role in helping the school district rectify a potentially expensive problem.
That’s what we do.
Scott & Tracy
Click on the links below to see some of the press coverage: